San Diego Angel Conference
The San Diego and Imperial Valley Network Small Business Development Center (SBDC) in partnership with The Brink SBDC and The University of San Diego, launched the first annual San Diego Angel Conference (SDAC). The SDAC is comprised of a series of events and workshops for high-growth start-ups and leads up to a 1-day conference where $200,000 in angel backed investment is awarded.
SVM was hired to recruit 40 qualified start-ups to participate in the program through a community led communications campaign.
Pre-Qualified Business applications Submitted
Clicks to Pre-Application Page
Community Based Organizations Doing Outreach
- Worked with SBDC to map and prioritize local organizations reaching the start-up community. Then, defined levels of partnerships with clear expectations and benefits for each.
- Onboarded 14 partners with timeline and customized strategy for 3-week outreach campaign.
- Created customized, trackable assets on behalf of each partner and the SDAC for email, newsletter, social, and other customized placements.
- Managed paid social campaign through Facebook and Twitter of 2 local partners.
City’s First Readers
Literacy Inc. sought to develop a public awareness campaign on behalf of City’s First Readers (CFR), a NYC Council-funded coalition of eleven early literacy organizations including all three public libraries.
Prior to SVM, the campaign focused primarily on awareness and social media engagement. SVM was contracted for year two to drive quantifiable engagement in the early literacy resources and programs offered by the coalition.
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- Coordinated an outreach campaign with 11 nonprofit partners and public libraries, providing hyper-local targeting in specific neighborhoods in all 5 boroughs
- Built a new City’s First Readers website that aggregated local events from all 11 partners, providing users with a public calendar of activities in their neighborhood
- Developed an opt-in text and email subscription service to automatically remind users of upcoming events within a half mile of their home
- Launched a communications campaign through multiple partners driving to the new website; this included designing customized posters, flyers, and social media posts for partner-led communications
- Placed paid ads in bus shelters, phone booths, grocery markets, salons, pediatric offices, and daycare centers in targeted neighborhoods and coordinated ad placements in the facilities of all of our partner
‘We Understand’ Campaign
The Mayor’s Office of Domestic Violence (OCDV) designed a campaign to highlight the complexities of domestic violence and be more representative of all relationships that are impacted.
The goal of the campaign was to increase the number of people getting help from local support centers, the support hotline, and a newly launched online portal that housed connections to support. Due to the sensitivity of this issue, OCDV saw an opportunity to work with community-based organizations to more effectively reach specific communities with the message.
They wanted to introduce both a digital and grassroots component to the campaign since it was initially launched with mostly traditional media (i.e billboards, subway ads, taxi TV) and did not deeply integrate local groups.
In 2018, SVM was hired to launch a partner-led digital outreach campaign to connect survivors of domestic violence with support offered by NYC.
Clicks to the NYCHope
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- SVM collaborated with OCDV’s network of city agency and community-based partners to coordinate an outreach campaign targeting 7 verticals.
- SVM managed a concentrated 3-week campaign with each partner that utilized their existing distribution channels as well as paid social.
- SVM worked with 16 different organizations to design social posts and emails that would uniquely resonate with each community.
- Also, SVM managed OCDV’s social channels for an organic 6- week campaign.
Emblem Health was looking to increase their brand presence in six target communities in NYC, positively impact the health and wellness of the people living in these neighborhoods, and create a pipeline for new insurance membership.
Satisfaction With The Program
Think More Favorably Of Emblem Health
- SVM identified 20 nonprofits offering the strongest fitness classes, cooking demos, and health education classes in the six target communities.
- Co-branded creative materials (online/offline) were developed, translated into Spanish and Chinese, and distributed each week for three years promoting the platform.
- All program data was presented in real-time to the client using a customized digital dashboard, tracking event attendance, online/offline reach, social reach & engagement, emails captured, digital leads, phone calls, and earned media fiscal value.
- Working with these partners, we aggregated and launched a branded platform of free wellness programming offered by EmblemHealth in these 6 communities.
- All partners drove to the same registration portal and tracked both online and offline engagement using tools and platforms provided by SVM.
DC Community Launch
Treehouse Eyes hired SVM to build out a hyper-local outreach campaign to educate parents on the disease state of myopia and corrective options available.
The campaign’s goals were to increase awareness of myopia, increase awareness of the Treehouse brand, and drive appointments to two offices which had just launched outside of Washington D.C.
Languages Translated For All Creative
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Community Event Speaking Opportunities
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- SVM identified a community partner who was offering health services to both Chinese and Korean Americans in Washington DC, a demographic often impacted by myopia.
- SVM translated all content into Korean and Chinese.
- Working with this partner, SVM built the creative and helped oversee the launch of an educational outreach campaign, arranged local speaking opportunities, secured local media coverage, and ran a paid social campaign.
- The campaign drove people to the website and registration form.