The San Diego and Imperial Valley Network Small Business Development Center (SBDC) in partnership with The Brink SBDC and The University of San Diego, launched the first annual San Diego Angel Conference (SDAC). The SDAC is comprised of a series of events and workshops for high-growth start-ups and leads up to a 1-day conference where $200,000 in angel backed investment is awarded. 

SVM was hired to recruit 40  qualified start-ups to participate in the program through a community led communications campaign.

What
we did

• Worked with SBDC to map and prioritize local organizations reaching the start-up community. Then, defined levels of partnerships with clear expectations and benefits for each.
• Onboarded 14 partners with timeline and customized strategy for 3-week outreach campaign.
• Created customized, trackable assets on behalf of each partner and the SDAC for email, newsletter, social, and other customized placements.
• Managed paid social campaign through Facebook and Twitter of 2 local partners.