Mayoral Industry Partnerships
Our Shared
Challenge
In 2019, the NYC Workforce Development Corporation (WDC) sought support for a year-long communications strategy on behalf of their three Mayoral Industry Partnerships (IPs): Tech Talent Pipeline (TTP), Manufacturing and Industrial Innovation Council (MaiiC), and New York Alliance for Careers in Healthcare (NYACH).
WDC hired SVM to engage industry-specific communities in the launch, engagement, and/or strategic development of individual campaigns with the goal of supporting local employers and job seekers.
Results
8
TTP AE Commitments
50
MaiiC Advisory Board Sign Ups
208
TTP AE Roundtable Registrants
500
New users driven to the website in first month of launch
What
we did
- Since each IP offers a broad number of programs and services, we started by prioritizing which scaled programs could drive the most significant impact. We then built strategies around those prioritized programs/initiatives and leveraged their partners, PR and paid media to drive employer engagement.
- For MaiiC, SVM built a website, hosted focus groups, supported the launch of the advisory board, and developed the communications strategy for their Covid-19 response.
- For TTP, SVM led the strategic planning process that resulted in a clarification of overall messaging, a new website, and multiple campaigns with industry partners driving towards key outcomes.
- SVM also led NYACH’s strategic planning process and communications plan including the designing of industry briefs, leading of focus groups, and redesigning of the website.