Emblem Health was looking to increase their brand presence in six target communities in NYC, positively impact the health and wellness of the people living in these neighborhoods, and create a pipeline for new insurance membership.
Satisfaction With The Program
Think More Favorably Of Emblem Health
- SVM identified 20 nonprofits offering the strongest fitness classes, cooking demos, and health education classes in the six target communities.
- Co-branded creative materials (online/offline) were developed, translated into Spanish and Chinese, and distributed each week for three years promoting the platform.
- All program data was presented in real-time to the client using a customized digital dashboard, tracking event attendance, online/offline reach, social reach & engagement, emails captured, digital leads, phone calls, and earned media fiscal value.
- Working with these partners, we aggregated and launched a branded platform of free wellness programming offered by EmblemHealth in these 6 communities.
- All partners drove to the same registration portal and tracked both online and offline engagement using tools and platforms provided by SVM.