California Community Health Project

As part of the emergency response to COVID-19, the State of California Department of Social Services (CDSS) was tasked with reaching vulnerable communities with information to protect their health and to get vaccinated. For this campaign, CDSS sought to engage community-based organizations across the state to act as trusted messengers and deliver this information to the highest risk communities.SVM was contracted to provide onboarding and technical training for more than 119 CBO partners, in addition to building and maintaining the infrastructure for both CBO reporting and campaign collateral.

What
we did

• Facilitated collaboration among 119 CBO partners to increase reach in geographic and demographic communities disproportionately impacted by COVID-19
• Led a multi-day technical onboarding for CBOs and partners participating in campaign
• Trained CBOs and partners on the campaign’s custom digital platform (CORD), which housed weekly outreach reporting, custom outreach materials, reported activity data and trends, and campaign resources
• Provided ongoing technical support for CBO partners, including weekly office hour sessions, a ticketing system, and 1:1 sessions to improve tech literacy 
• Developed and maintained a custom digital solution for searching, filtering, and easily downloading hundreds of campaign assets across 32 languages
• Coordinated across multiple state agencies, funding agents, media partners, and related campaigns to maintain consistent messaging and seamless execution
• Established campaign-wide reporting processes and facilitated the evaluation of data in real-time on an ongoing basis throughout the campaign