Best for NYC Launch
Our Shared
Challenge
In 2016, The NYC Economic Development Corporation launched ‘Best for NYC’, a social program focused on promoting responsible business practices among small business owners. The campaign sought to engage NYC employers in a 45-minute online assessment, which qualified the businesses for the ‘ Best for NYC’ challenge.
Prior to SVM being engaged, the program had driven 500 employers to the challenge over the course of 12-months. Shared Value Media was hired with the goal to double that number in six weeks.
Results
600
New Businesses Participating In “Best For NYC” Over The Course Of 6 Weeks
1275
Clicks To “Best For NYC” Assessment From Partner Outreach
9740
Interactions With Facebook Ads
448
Clicks To”Best For NYC” Assessment Using SEM
What
we did
- SVM created partnership agreements with both new and existing EDC partners to target receptive communities: sustainable food community, social impact community, South Bronx, etc.
- Customized creative was developed in the voice of each partner, communicating the value of the program to their communities.
- Local incentives were developed in partnership with these community-based organizations to make the call-to-action more compelling at a local level.
- An organic and paid social campaign was launched through the outreach channels of this network of partners.