INSIGHTS

Resource
Synopsis
1/1/2012

Every year, Edelman releases their Trust Barometer, which breaks down how global consumers perceive the advertising directed at them and the platforms in which they receive it.

2013

A follow-up to its 2011 global survey of consumer attitudes, Cone’s 2013 report suggests that corporate social responsibility is becoming a norm in the social and environmental landscape; nine in 10 global citizens said they would boycott a company demonstrating “irresponsible” behavior.

2011

Based on research data from 10 of the countries with the highest GDP in the world, Cone and Echo reveal that consumers believe “companies have an explicit responsibility to help change the world.” The study breaks results down by country, revealing the key concerns of consumers in various parts of the globe.

8/8/2012

A study by the Wharton Business School, commissioned by Beyond Sport, that highlights the best practices of the social impact in sports. Answering the question “how can a professional sports team leverage their brand and resources for social impact off the field?”

9/12/2012

This report from Junior Achievement Worldwide explores how Employee Volunteer Programs (EVPs) impact employee attitudes and job satisfaction, a company’s bottom line and community attitudes toward companies that sponsor these programs. The authors of this report have reviewed existing research on Company Social Responsibility (CSR) and have selected data that specifically address the effect of EVPs in these areas. This summary includes both qualitative and quantitative research regarding the benefits of these programs to companies, employees and communities.

9/12/2012

A study from the City of London on the real business benefits of volunteering. This study looks further than the impact on employee engagement and reveals very interesting findings. A must read to keep up to date with corporate volunteering programs.

1/1/2006

 

A Harvard study conducted by Michael Hiscox and Nicholas F.B. Smyth examining if consumers are willing to pay more for products that were products made under good working conditions. The ABC Carpet study on page 8 is one of the few studies I’ve seen that demonstrates that a cause association can impact sales.