- At no cost to your organization, Shared Value Media (SVM) will secure unrestricted donations on your behalf
- SVM will help consolidate and present your assets in a media-friendly way
- SVM will help increase the efficiency of your tracking and reporting
- We ask you to support our efforts in measuring and quantifying your ‘assets’
- We ask for permission to package and present your organization to corporations
- We ask all of our partners to commit to track the success of our partnerships
- Your nonprofit organization offers a “high quality” program
- Your organization has the infrastructure and management team to execute and track our partnerships at the level required
- Your organization has a presence in at least five major cities
Shared Value Media bundles the assets of nonprofits who support a shared mission. By “assets” we are referring to the number of constituents you serve, how many people are on your newsletter list, your website hits, etc. We then work with corporations to create larger, national cause partnerships that are executed through a collaboration of nonprofits.
Each nonprofit member of the collaboration will need to approve the terms of the partnership. For your participation, your nonprofit will receive a % of the overall campaign based on your NGO’s level of participation.
As an example, a brand may invest $250,000 in a Shared Value Media platform around youth health. As part of the partnership, that brand would like to hand out a certain number of granola bars, hand out a certain number of health booklets to parents, and direct parents to their health-focused microsite. In addition, they would like the $250,000 to make a significant impact in educating a certain # of communities on ways to help prevent childhood obesity.
As the partnership progresses, each nonprofit will report on their success (i.e., how many granola bars were handed out, how many health booklets, how many people went to the microsite, etc.).
Brands today realize that nonprofit partnerships benefit their company, but without the ability to compare and measure their social investments against other business opportunities, there is a ceiling on how much they are willing to invest.
- The nonprofit’s media assets are not clearly defined.
- Individual nonprofits often lack scale compared to other media platforms.
- Brands question whether a nonprofit has the infrastructure to ‘execute’ a successful partnership.
- Brands require a more sophisticated level of tracking than the majority of nonprofits currently provide.
We work with our nonprofit partners to better define their assets, create partnerships that have the infrastructure and planning to be logistically executed, and put in place a more sophisticated level of tracking.
Our biggest challenge is creating a platform that offers the same scale as other media platforms.
We accomplish this by creating collaborations of nonprofits in the same ‘mission vertical’
(youth education, youth health, the environment, etc.).
For each campaign, the nonprofit receives a percentage of the overall campaign budget, based on the % of their resource allocation.
Absolutely. These partnerships need to align with your mission. If they don’t, you will choose not to move forward.