We believe Shared Value Media offers the broadest, most impactful media platform available today to align your brand with a mission or value.
SVM can help your brand execute a campaign through one of our networks, assemble a collaboration of nonprofits to launch a customized partnership, or install a measurement process (with the use of our proprietary database platform) to help measure the impact of your pre-existing cause partnerships.
Similar to event marketing, we offer a high-touch platform to reach a targeted audience in an impactful way. We believe the ROI generated from these campaigns is extremely competitive in comparison to other high impact platforms. However, it requires a brand to re-think how they view nonprofit engagement.
We also offer a compelling way for Foundations and CSR groups to centralize their messaging and objectives and track their partnership outcomes.
We are happy to work with your nonprofit partners to create more consistent messaging, measurable deliverables, and consolidate the tracking and reporting.
Or…. you can launch an initiative through our network of nonprofits, in a similar manner as you would leverage a for-profit publishing network. The partnership can be focused on reach and media impact versus the objectives of your Foundation or CSR group.
However, we highly recommend (when possible) that you align these objectives and create shared value with your nonprofit partnerships.
Nonprofits are seldom asked to help track the specific outreach associated with their partnership. Through our reporting process, we work with all of our nonprofit partners to assure that there is consistent reporting at a local level of all campaign deliverables. This allows us to report on both philanthropic and media impact on a consistent basis. It also allows us to segment the campaign data based on nonprofit partner, geography, date, etc.
In addition, we feel that cause partnerships have the ability to change consumer perception through a sustained, long-term engagement. However, the metrics that should be used to track that long-term affect are not necessarily linear (i.e., sales, awareness, etc.). It requires a logic model that relates to how your consumer makes their purchase decision and how that purchase decision is influenced by their perception of your brand’s ethos. We look forward to explaining this approach in more detail.
We would have it no other way!
We have created an infrastructure that facilitates greater data capture. We will work with you and your insights team to determine what data we need to capture.
Having worked both with nonprofits, on the media side, and for nonprofits, in their Development Department, we understand both sides of the fence. As part of our service offering, we not only help with the strategy, oversight, and ongoing management of your partnership, but we provide access to our tracking tools and ROI methodology.
Yes - $50,000
We create overall campaign budgets that include certain guaranteed deliverables (i.e., how many people and schools reached, how many events, how many samples distributed, etc.).
We then set up a performance-based payment scale that aligns with our measurable deliverables (i.e., how many people did we drive to a microsite, how many fb ‘likes’ were generated, how many people participated in a campaign, etc.).