Treehouse Eyes, Brand Launch

Our Shared Challenge:

Treehouse Eyes hired SVM to build out a hyper-local outreach campaign to educate parents on the disease state of myopia and corrective options available.

The campaign’s goals were to increase awareness of myopia, increase awareness of the Treehouse brand, and drive appointments to two offices which had just launched outside of Washington D.C.

Results:

3

Languages Translated For All Creative

985

Appointment Link Clicks

5

Community Event Speaking Opportunities

6,129

Boosted Facebook Post Clicks

What We Did:

  • SVM identified a community partner who was offering health services to both Chinese and Korean Americans in Washington DC, a demographic often impacted by myopia.

  • Working with this partner, SVM built the creative and helped oversee the launch of an educational outreach campaign, arranged local speaking opportunities, secured local media coverage, and ran a paid social campaign.

  • SVM translated all content into Korean and Chinese.

  • The campaign drove people to the website and registration form.

Creative Examples:

 

Flyers were produced and translated into Chinese and Korean, providing an overview of the Myopia epidemic and the treatment options offered by Treehouse Eyes.
Educational social posts -- in Korean and Chinese, both paid and organic - were launched through the social channels of partner organization, Korean Community Service Center of Greater Washington.
Emails were also sent by KCSC to the Korean and Chinese community, providing educational content an Myopia.
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