Salesforce Growth Camp, National Rollout

Our Shared Challenge:

Salesforce launched a new event platform in December 2016, intended to highlight products that support business growth, offered by Salesforce and ten of their business partners.

With the goal to generate new prospects in target cities, this platform rolled out across the country in 2017. Shared Value Media has been hired to help drive attendance to the event in every city and create local resonance.

Results:

1250

Avg Link Clicks To Salesforce Rsvp Page

72K

Avg People Reached

400

Avg Attendance

$2,500

Avg Amount Spent

What We Did:

  • SVM has supported the launch of the platform in NYC, Dallas, Atlanta, Boston and Chicago.

  • In each city, we have engaged 5-6 community organizations who offer small business support services (e.g., the local EDC, SBDC, the Regional Chamber, Mayor’s Office, etc.)

  • These partners have been offered a booth at the event and have participated in a ‘Community Panel.’

  • In addition, SVM has led and managed a promotional campaign driving attendance through the organic outreach channels of these partners and through paid social.

Creative Examples:

 

Customized emails produced for each participating partner organization.
Partners receive social media content tailored for their audience. SVM also conducts paid social via the partner's accounts so we can extend their reach to a targeted audience.
Audience at a Growth Camp event.
Panel and audience at a Growth Camp event.
Attendees for Growth Camp in New York City.
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Together We
Can Engage the Communities that Matter to You

Schedule some time to speak with us.

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