Salesforce launched a new event platform in December 2016, intended to highlight products that support business growth, offered by Salesforce and ten of their business partners.
With the goal to generate new prospects in target cities, this platform rolled out across the country in 2017. Shared Value Media has been hired to help drive attendance to the event in every city and create local resonance.
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SVM has supported the launch of the platform in NYC, Dallas, Atlanta, Boston and Chicago.
In each city, we have engaged 5-6 community organizations who offer small business support services (e.g., the local EDC, SBDC, the Regional Chamber, Mayor’s Office, etc.)
These partners have been offered a booth at the event and have participated in a ‘Community Panel.’
In addition, SVM has led and managed a promotional campaign driving attendance through the organic outreach channels of these partners and through paid social.