In 2016, The NYC Economic Development Corporation launched ‘Best for NYC’, a social program focused on promoting responsible business practices among small business owners. The campaign sought to engage NYC employers in a 45-minute online assessment, which qualified the businesses for the ‘ Best for NYC’ challenge.
Prior to SVM being engaged, the program had driven 500 employers to the challenge over the course of 12-months. Shared Value Media was hired with the goal to double that number in six weeks.
New Businesses Participating In “Best For NYC” Over The Course Of 6 Weeks
Clicks To “Best For NYC” Assessment From Partner Outreach
Interactions With Facebook Ads
Clicks To”Best For NYC” Assessment Using SEM
SVM created partnership agreements with both new and existing EDC partners to target receptive communities: sustainable food community, social impact community, South Bronx, etc.
Local incentives were developed in partnership with these community-based organizations to make the call-to-action more compelling at a local level
Customized creative was developed in the voice of each partner, communicating the value of the program to their communities
An organic and paid social campaign was launched through the outreach channels of this network of partners