Emblem Health, Live Healthy

Our Shared Challenge:

Emblem Health was looking to increase their brand presence in six target communities in NYC, positively impact the health and wellness of the people living in these neighborhoods, and create a pipeline for new insurance membership.

Results:

451

Community Events

10,817

Attendees

95%

Satisfaction With The Program

96%

Think More Favorably Of Emblem Health

What We Did:

  • SVM identified 20 nonprofits offering the strongest fitness classes, cooking demos, and health education classes in the six target communities.

  • Working with these partners, we aggregated and launched a branded platform of free wellness programming offered by EmblemHealth in these 6 communities.

  • Co-branded creative materials (online/offline) were developed, translated into Spanish and Chinese, and distributed each week for three years promoting the platform.

  • All partners drove to the same registration portal and tracked both online and offline engagement using tools and platforms provided by SVM.

  • All program data was presented in real-time to the client using a customized digital dashboard, tracking event attendance, online/offline reach, social reach & engagement, emails captured, digital leads, phone calls, and earned media fiscal value.

Creative Examples:

 

Flyers promoting the program, customized and translated specific to each community.
Emails promoting the program, customized and translated specific to each community.
Registration portal and digital dashboard for collecting consumer data in real-time.
Emblem Health Sizzle Reel of Central Brooklyn