Emblem Health was looking to increase their brand presence in six target communities in NYC, positively impact the health and wellness of the people living in these neighborhoods, and create a pipeline for new insurance membership.
Satisfaction With The Program
Think More Favorably Of Emblem Health
SVM identified 20 nonprofits offering the strongest fitness classes, cooking demos, and health education classes in the six target communities.
Working with these partners, we aggregated and launched a branded platform of free wellness programming offered by EmblemHealth in these 6 communities.
Co-branded creative materials (online/offline) were developed, translated into Spanish and Chinese, and distributed each week for three years promoting the platform.
All partners drove to the same registration portal and tracked both online and offline engagement using tools and platforms provided by SVM.
All program data was presented in real-time to the client using a customized digital dashboard, tracking event attendance, online/offline reach, social reach & engagement, emails captured, digital leads, phone calls, and earned media fiscal value.