In his Nonprofit Quarterly article, Michael Wyland explains how the healthcare landscape is changing as a result of the Affordable Care Act and how this will affect healthcare companies, the consumer, and nonprofits. The major takeaway? The IRS is mandating that nonprofit healthcare facilities conduct community needs assessments and then launch community programs to address these findings. While an issue that been addressed repeatedly over the course of the past year, CHNAs remain a big opportunity for health-focused nonprofits (as well as for Shared Value Media)!

February 7, 2014; Nonprofit Quarterly
By Michael Wyland

When discussing what’s new and changing about healthcare and nonprofits in the US, the temptation is to say, “Everything!” NPQ’s coverage in 2013 has focused on several areas important to both nonprofit organizations with healthcare missions and to nonprofits in general.

The Patient Protection and Affordable Care Act (PPACA or ACA), also known as Obamacare, is an obvious focus of reporting. The ACA is a 2,000-page law that, almost four years after its enactment, is still in the process of adding more guidance to the more than 20,000 pages of implementation regulations already in place.

The Affordable Care Act has had a bumpy introduction so far. Widely reported serious problems with the healthcare.gov website were addressed by NPQ. AmeriCorps and VISTA participants received a surprise when they discovered their insurance plan might not meet the new Obamacare coverage requirements. The “Got Insurance?” media campaign promoting signing up for health insurance on the exchanges was widely criticized. Suzanne Somers was criticized for lack of intellectual rigor in her Wall Street Journal op-ed criticizing the ACA. Most celebrity support for the ACA was limited to appearance videos and Twitter messages such as the #GetCovered campaign by Covered California.

Continue reading the original article here.