Guest blogging for the Harvard Business Review, representatives from Merck pharmaceuticals dive into emerging health care trends and the growing presence of start-ups and small entrepreneurial ventures in the health care landscape. The benchmarks associated with the Affordable Care Act have provided impetus for changes to the way both public and private health care institutions operate, as has the development of new data management techniques. Firms like Rock Health are making venture capital available to new breeds of care providers, including digital health companies. Our work here at Shared Value Media is in part driven by these shifts: programs like the EmblemHealth “Live Healthy” campaign demonstrate the need for new, progressive models that achieve both quantitative and qualitative community health goals. Read the original post here.