Cheryl Kiser and Deborah Leipziger literally wrote the book on creating social value. This post gives us a glimpse into their thought process when examining how social value is produced. The Creating Social Value, A Guide for Leaders and Change Makers authors lay out 8 lessons that we can learn from business powerhouses like Verizon and Target. The authors’ discussion about the co-creation of social value is pivotal to our own goals at SVM and definitely worth looking into as the landscape of business marketing continues to change.
March 21, 2014; CSRwire
By Cheryl Kiser and Deborah Leipziger
Social value is as important as economic value for companies. Here are eight ways to create it.
Pioneering entrepreneurs within companies are creating social value alongside economic value. We have followed the journey of intrapreneurs like John Viera at Ford and Dave Stangis at Campbell Soup Company who’ve brought valuable lessons from the trenches about how to create social value and promote social innovation.
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