In a Harvard Business Review guest post, Walter Frick points out that data is not the answer to all of your business growth and development problems. If businesses focus too much on data, they can easily lose their audience and sacrifice impact. Instead, Frick explains, coupling data with effective storytelling can enable businesses to strike a chord with their audiences by appealing to the shared human experience. This short post might help give you a different perspective on the use of data and some insights into its effective usage.

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