How Our Partnerships Work
Shared Value Media has Three Steps of Engagement For Partnership:
Step 1: Campaign Strategy and Nonprofit Selection/Oversight
At the outset of each partnership, we help determine which nonprofit partners best align with the campaign objectives. You can work with one of our pre-assembled networks, such as the Youth Health Network, we can work with your pre-existing nonprofit partners, or we can reach out and create a customized network to meet your needs. The goal is to find a collaborative that has a strong philanthropic program, broad reach, and a development team that is capable of a well-executed partnership.
Once our network of nonprofits is secured, Shared Value Media works with our corporate client, and the Development Directors of each nonprofit, to define the goals of the program, the level of participation of each nonprofit, and the metrics we will use to benchmark our success.
Step 2: Campaign Execution
Once the campaign launches, Shared Value Media works with each Development Director to assure we are meeting the goals of the program and the reporting requirements are being fulfilled.
As the campaign progresses, Shared Value Media will provide reports that track your progress against your KPI (Key Performance Indicators). These key performance indicators will often track both the partnership’s media and philanthropic impact.
Step 3: Reporting
Along with our weekly (or monthly) reports, Shared Value Media offers the ability to segment the data based on nonprofit partner, geographic region, or specific platforms of the campaign.
In addition, we offer a long-term model to track the impact of the engagement in correlation to the consumer’s purchase cycle. This allows the client to evaluate if the partnership is impacting non-philanthropic goals, such as brand perception, purchase intent and sales.